REACHING 5 GENERATIONS OF CONNECTED CONSUMERS

Cordial

This is the most exciting time to be a technology marketer, with boundless opportunities to express, test, optimize and create brand experiences we could only dream of ten years ago.

As a connected consumer as well as a marketer, you’re also in a prime location to see how the world is changing.

Along with the opportunities this new connected world brings is a challenge marketers have never faced before: five active generations that are dramatically shaping connected-consumer buying and behavior.

As a marketer, you must understand these distinctions and the opportunities and challenges they present if you want to speak effectively and establish trustworthy relationships with each generation.

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Published:  Jul 29, 2015
Length:  22
Type:  White Paper