How to Increase the Value of Every Customer Interaction

By: Pluris

Customer interaction is a delicate time for every company. When a customer initiates contact with a company they could be buying something, canceling a purchase, upgrading a service, complaining about an experience, or just trying to understand what and how you sell. That contact may or may not have been a result of company outreach, marketing or word of mouth. And it can take many forms. For our purposes, “customer initiated interactions” include: 

  • Calls to a call center  
  • POS purchase
  • Support or purchase chat through website
  • Review of product information on a mobile phone

Tags : customer interaction, customer support, customer data, pluris

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Published:  Mar 04, 2015
Length:  12
Type:  White Paper