The Consumer Content Engine: How brands are turning their best customers into their best marketers


Discover the fundamental impact UGC is having on brands, and how it can help to drive audience acquisition, boost engagement and optimise commerce. Research suggests consumers trust and are influenced by this type of content more than expensively commissioned branded content. So, what should marketers do?

This infographic illustrates the power of the user generated content and the 4 main ways this can work for your brand.

Download this infographic now to find out more.

Tags : user generated content, ugc, advocacy marketing, content aggregation, content curation, social commerce, social media marketing, the power of user generated content, social media, marketing, interactive marketing, marketing software, social hubs, social commerce, online retail, web socialisation, social media retail

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Published:  Nov 04, 2014
Length:  1
Type:  White Paper