Channels in Concert: Trends in Integrated Marketing

By: Adobe
Adobe

As the customer journey and consumer behaviour become increasingly complex, the need for integrated marketing capabilities has never been greater.

This research makes it clear that most organisations are still only feeling their way when it comes to a joined-up approach to their marketing activities, even though there is a broad understanding within the marketplace that successful integration is essential for both improved customer experience and enhanced business performance.

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Tags : trends in integrated marketing, quarterly digital intelligence


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Published:  Jul 09, 2014
Length:  24
Type:  White Paper