MoneyAds: Marketing Lessons from Changes in a 200-Year-Old Sport

Acxiom Corporation

If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure.  Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.

Tags : acxiom, marketing, measurement, banner ads, display advertising, targeting, marketing campaigns, marketing analytics, data analytics, online engagement

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Published:  Mar 12, 2014
Length:  10
Type:  White Paper