Managing A Smooth Marketing Automation Software Implementation

By: Oracle

The success of a marketing implementation project is dependent on the change of organizstional processes and mindsets. It's vital that sales and marketing know what they want to achieve, and how to get there with IT's input. Addressing these issues in the planning stage will ensure that the sales and marketing teams are not only prepared for the new way of working but that they also have a really identitfies how marketing automation will add value to their roles and the business as a whole.

If you've neglected the advantages of marketing automation software because you think implementation will be complex, read this.

Tags : zenithoptimedia, oracle, eloqua, software implementation, marketing automation, aligning sales and marketing processes, system integration, crm system, lead management, communication issues, automation software, data quality, intelligent integration, employee training

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Published:  Nov 21, 2013
Length:  6
Type:  White Paper