Quarterly Digital Intelligence Briefing: Optimising Paid Media

By: Adobe

A key requirement for effective optimisation is to ensure that the media mix is always driven by business goals, rather than tactical objectives within a silo which may improve the performance of a particular channel, but not necessarily contribute to collective success.

Tags : adobe, econsultancy, media optimisation report, effective optimisation, media mix, tactical objectives, complex media landscape, consumer buying patterns, digital media, optimisation of media activity, online display, paid research, campaign performance, business imperatives, disparate ownership, outsourced to agency

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Published:  Nov 07, 2013
Length:  32
Type:  White Paper