How Word-of-Mouth Marketing Drives Music Album Sales

Crimson Hexagon

Understand the impact of social media in Born Sinner vs Yeezus on same day album release.

How can we better understand the drivers of purchase intent for a new album?

Download this case study to learn how Crimson Hexagon compared two competitin albums by performing contextual analysis of social media conversations around J. Cole's Born Sinner and Kanye West's Yeezus before and after the albums were released to the public.

Tags : wom, word of mouth, social media conversation, online conversation, earned media, online consumer opinion

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Published:  Oct 10, 2013
Length:  15
Type:  Case Study