Beyond Last Touch - Understanding Campaign Effectiveness


Understanding what drives customers to take action is critical to your advertising investments. However, with a flood of available metrics along the path to purchase it can be difficult to wade through all of that data in an attempt to understand the metrics that truly matter. And, if models like last touch are ineffective in evaluating the value of display advertising, what metrics should you be using to analyze and optimize your display campaigns?

Listen to David Grant, Quantcast's Principle Product Manager and Jessie Mamey, Media Director at WebMetro, help explain the current challenges in understanding the effectiveness of online display advertising. Attendees will also learn how to apply a new approach to understand the metrics that matter to best optimize your investments using real case study data.

Tags : display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding

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Published:  Apr 07, 2014
Type:  Webinar