CMO's Guidebook to Target and Acquire the Multi-Channel Insurance Customer


Today’s insurance consumer is a multichannel shopper, utilizing Internet, phone, mail and face-to-face interactions to collect critical buying information. This white paper offers solutions to identifying, verifying and qualifying these consumers and learn how to:

•Assess the opportunity for a given product
•Determine households that are the best targets
•Develop a cohesive message that resonates across all channels

Tags : web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, consumer identification, consumer verification, consumer qualification, score leads, score consumers, verify leads, verify consumers, b2c, business to consumer

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Published:  Feb 27, 2013
Length:  8
Type:  White Paper