Business Strategy: Socialytics - Enabling the Social Business of Retail


A social media analytics strategy should be developed as an enterprise wide framework even as socialytics capability is incubated and developed with digital marketing, public relations, or e-commerce. The effort should start small and will make investment sense as the vision of socialytics' strategic scope comes into focus.

Read on to learn about socialytics - enabling the social business of retail. It can inform decisions beyond marketing in merchandising, commerce, and fulfillment.

Tags : socialytics, idc, sap, marketing, merchandising, commerce, product design, quality, business technology

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Published:  Nov 28, 2012
Length:  26
Type:  White Paper