Using Multi-Touch Attribution for Deeper Insight into the Customer Journey

By: Aprimo

The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.

Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy

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Published:  May 01, 2012
Length:  10
Type:  White Paper