Next Best Action in Customer Relationship Management

By: Aprimo
Aprimo

The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.

Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy


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Published:  Apr 09, 2012
Length:  17
Type:  White Paper