How to Create Rich Web Content that Drives Conversation and Generates Results


This paper is designed to help individuals responsible for portions of their company’s websites – PR and IR, professionals, marketing, product and HR managers, to name a few – be more effective.

It covers the following topics:

  • Defining Goals
  • Understanding Inbound Marketing
  • Understanding Earned, Owned and Paid Media
  • Creating Content that Drives Conversations
  • Tips for Good Page Design
  • Pulling it All Together
  • Summing it Up

Tags : marketwire, b2b marketers, content marketing, roi, social media, inbound marketing, conversation, rich web content, search engine visibility, content strategy

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Published:  Aug 01, 2011
Length:  8
Type:  White Paper