The "New" Rules of Engagement for Today's Empowered UK Shopper: Connected and in Control


Today’s UK shopper is an “empowered” consumer. This new breed of consumer is changingthe rules of engagement for retailers simply by the power they possess in managing theirown shopping experiences. Shoppers can easily access competing stores, brands, andproducts as part of their product research—whether it be online or on their mobiles.

These new consumers are also shopping across channels; it is now common for shoppers todiscover and evaluate products in one channel and then buy them in another. In fact, 44% ofall UK shoppers have “channel-switched”—researching a purchase online then buying it in astore.

Tags : bazaarvoice, engagement, empowerment, uk shopper, channel switch, ecommerce, mobile phones, mobile marketing, wireless

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Published:  Nov 08, 2010
Length:  12
Type:  White Paper